News on abrdn

Abrdn's Rebrand Reversal and a History of Corporate Missteps

Read on: The New York Times

Abrdn re-rebrands as aberdeen after four years of jokes and 'corporate bullying'

Read on: Independent

UK Fund Manager Abrdn Rebrands as Aberdeen

Read on: Morning Star

Abrdn adds back vowels after widely mocked rebrand

Read on: BBC

Abrdn changes name back to Aberdeen after rebrand was mocked

Read on: Express

UK asset manager Abrdn renames itself Aberdeen

Read on: Financial Times

Abrdn and JPMorgan move to bolster European active ETF suites

Read on: Financial Times

Abrdn boss Windsor defends company name as flows turn positive

Read on: Financial Times

Abrdn finance chief Jason Windsor poised to replace Stephen Bird as CEO

Read on: Financial Times