Asian brand strategy : building and sustaining strong global brands in Asia
Asian brand strategy : building and sustaining strong global brands in Asia is a book. It was written by Martin Roll and published by PalgraveMacmillan in 2015.
Key facts
- author: Martin Roll
- publication date: 2015
- book publisher: PalgraveMacmillan
- book series: unknown
- book subjects: Brand name products-Asia, Product management-Asia, Brand name products-Asia-Marketing
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"Asian brand strategy : building and sustaining strong global brands in Asia" is one of the books by Martin Roll, books by PalgraveMacmillan and 2,617,384 books in our database.
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