Brand new : solving the innovation paradox-how great brands invent and launch new products, services, and business models
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ShareBrand new : solving the innovation paradox-how great brands invent and launch new products, services, and business models is a book. It was written by G. Michael Maddock and published by John Wiley in 2011.
Key facts
- author: G. Michael Maddock
- publication date: 2011
- book publisher: John Wiley
- book series: unknown
- book subjects: New products, Technological innovations, Creative ability in business
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"Brand new : solving the innovation paradox-how great brands invent and launch new products, services, and business models" is one of the books by G. Michael Maddock, books by John Wiley and 2,617,384 books in our database.
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