Brand new : solving the innovation paradox-how great brands invent and laun..

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Brand new : solving the innovation paradox-how great brands invent and launch new products, services, and business models is a book. It was written by G. Michael Maddock and published by John Wiley in 2011.

Key facts

  • author: G. Michael Maddock
  • publication date: 2011
  • book publisher: John Wiley
  • book series: unknown
  • earliest publication dates: unknown, unknown, unknown
  • book subjects: New products, Technological innovations, Creative ability in business
Classified as: object

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"Brand new : solving the innovation paradox-how great brands invent and laun.." is one of the books by G. Michael Maddock, books by John Wiley and 2,617,384 books in our database.
  • Isbn: 0470643595
  • Language: English

dataset Books series that contain Brand new : solving the innovation paradox-how great brands invent and launch new products, services, and business models:

dataset Subjects of Brand new : solving the innovation paradox-how great brands invent and launch new products, services, and business models:

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