Market entry strategies : internationalization theories, concepts and cases..

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Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms : Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi is a book. It was written by Mario Glowik and published by De Gruyter Oldenbourg in 2016.

Key facts

  • author: Mario Glowik
  • publication date: 2016
  • book publisher: De Gruyter Oldenbourg
  • book series: De Gruyter textbook
  • earliest publication dates: 2013, 2013
  • book subjects: Export marketing, International business enterprises-Asia
Classified as: object

Culture
"Market entry strategies : internationalization theories, concepts and cases.." is one of the books by Mario Glowik, books by De Gruyter Oldenbourg and 2,617,384 books in our database.
  • Isbn: 3110425925
  • Language: English

dataset Books series that contain Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms : Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi:

dataset Subjects of Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms : Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi:

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