Marketing and branding in the travel industry : strategies, tactics and challenges
Marketing and branding in the travel industry : strategies, tactics and challenges is a book. It was written by Robin Cobb and published by Financial Times Retail & Consumer i.e Informa in 1999.
Key facts
- author: Robin Cobb
- publication date: 1999
- book publisher: Financial Times Retail & Consumer i.e Informa
- book series: unknown
- book subjects: Tourism, Market surveys, Tourism-Case studies
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"Marketing and branding in the travel industry : strategies, tactics and challenges" is one of the books by Robin Cobb, books by Financial Times Retail & Consumer i.e Informa and 2,617,384 books in our database.
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This dashboard is based on data from: The British Library.
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