Would a brand smell any sweeter by a corporate name?
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ShareWould a brand smell any sweeter by a corporate name? is a book. It was written by Leslie De Chernatony and published by Birmingham Business School in 2001.
Key facts
- author: Leslie De Chernatony
- publication date: 2001
- book publisher: Birmingham Business School
- book series: unknown
- book subjects: unknown
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"Would a brand smell any sweeter by a corporate name?" is one of the books by Leslie De Chernatony, books by Birmingham Business School and 2,617,384 books in our database.
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