The Ultimate Southwest Insider Tasked With Reinventing the Airline - With new changes at Southwest and Spirit, it's getting harder to tell the airline brands apart - 'End of the people's airline': Southwest abandons open seating after 53 years - Southwest Fans Wonder if the Airline Has Changed Forever - Southwest adds flights to handle Taylor Swift fans for U.S. shows this fall - IndiGo's Gangwal joins board of US carrier Southwest - IndiGo's Gangwal joins board of US carrier Southwest - Southwest offers flights as low as $53 in honor of airline's birthday - Meet the Southwest Superfans Who Don't Want the Airline to Change - Elliott Investment Management has built a stake of nearly $2 billion in Southwest and plans to push for changes aimed at reversing the airline's underperformance.