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Initiative

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Initiative is a company. It is located in New York, the United States and was founded in 1975. The company is part of the Communication Services sector, specifically in the Media industry.

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Initiative is one of the companies in the United States, companies in Media, companies in Communication Services and 3,584,319 companies in our database.



Talking Points

  • Initiative
  • Initiative unlocks business growth for the world’s most ambitious brands using our purpose-built Fame and Flow model.
  • Initiative is a full-service global media agency built to grow brands through culture. The agency's approach to rapidly interpreting and acting on cultural data signals - Cultural Velocity - creates relevant, long-lasting consumer connections that drive business results. Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos.

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