Initiative
Initiative is a company. It is located in New York, the United States and was founded in 1975. The company is part of the Communication Services sector, specifically in the Media industry.
Key facts
- city: New York
- country: United States
- employees: 3,666 people
- revenues: 1.6B $
- sector: Communication Services
- industry: Media
- foundation year: 1975
- CEO approval: 87 %
- ESG score: 20.25 / 100
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Initiative is one of the companies in the United States, companies in Media, companies in Communication Services and 3,584,319 companies in our database.
Talking Points
- Initiative
- Initiative unlocks business growth for the world’s most ambitious brands using our purpose-built Fame and Flow model.
- Initiative is a full-service global media agency built to grow brands through culture. The agency's approach to rapidly interpreting and acting on cultural data signals - Cultural Velocity - creates relevant, long-lasting consumer connections that drive business results. Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos.
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