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Initiative
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ShareKey facts
- city: New York
- country: United States
- sector: Communication Services
- foundation year: 1975
- industry: Media
Classified as: organization
Summary
Initiative is a company. It is located in New York, the United States and was founded in 1975. The company is part of the Communication Services sector, specifically in the Media industry.
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Initiative is one of the companies in the United States, companies in Media, companies in Communication Services and 3,466,499 companies in our database.
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Talking Points:
- Initiative unlocks business growth for the world’s most ambitious brands using our purpose-built Fame and Flow model.
- Initiative is a full-service global media agency built to grow brands through culture. The agency's approach to rapidly interpreting and acting on cultural data signals - Cultural Velocity - creates relevant, long-lasting consumer connections that drive business results. Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos.
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