Jaguar's rebrand has divided opinion. Is 'Project Roar' the road to success? - Jaguar reveals 'Type 00' concept car, first under controversial new brand identity - How Jaguar lost its way - long before that polarising advert - Jaguar's all-electric models set for a higher-than-expected price surge - Stunning or rubbish? Jaguar's new concept car divides opinion - Jaguar boss says it has shown 'fearless creativity' with new electric car - Why Jaguar's controversial new logo actually signals a big shift in car branding - 'Too big of a departure?': the experts' verdict on Jaguar's electric car launch - Jaguar's head of design on the company's viral rebrand, its new EV, and why that Musk tweet was actually a good thing - Jaguar unveils much-hyped electric car after online leak