In Malaysia, low-priced Chinese brands gain popularity in Western-dominated malls / How to make it in America: the pressures and pitfalls for Chinese brands going global / From Ikea to Muji, foreign lifestyle brands are still betting big on Chinese consumers / From Uniqlo to Nike, global clothing brands struggle in China against 'white labels' amid consumption downgrade / Are Chinese-made skincare brands downplaying their origins to appeal to Southeast Asians?